Business operations platform

CRM The Conversion

A private Customer Relationship Management platform that helps The Conversion teams coordinate leads, projects, tasks, account servicing, and accounting workflows.

One workspace for connected client operations

CRM The Conversion is used by authorized team members to manage business relationships from early sales activity through project delivery and financial administration. Access to internal features is controlled by user roles and permissions.

CRM and account servicing

Organize leads, follow-up activity, client projects, meetings, and service records.

Task collaboration

Coordinate assignments, workflows, production updates, attachments, and team activity.

Accounting operations

Support invoices, payments, expenses, financial records, and controlled reporting.

How the application uses Google services

Google access is requested only when an authorized user starts a feature that needs it. Users choose the spreadsheet or Drive file involved in their workflow.

Google Sheets import

Authorized users can connect a Google account and import relevant rows from a selected spreadsheet into a CRM content plan. Access is read-only.

Google Drive Picker

Expense users can select or upload a Drive file and attach its URL as billing or payment evidence. The application does not download or copy the selected file.

Data transparency

Review what information we access, why it is needed, how it is retained, and how to request deletion.

Read our Privacy Policy

Service terms

Use of CRM The Conversion is subject to our rules for authorized business access.

Read our Terms of Service